Meet the Team

Gary Hockly

CEO Ivodent and Ivohealth

Dental technician, Gary Hockly, our founder and CEO, started Ivodent in 1998, supplying specialist products to the dental industry. Recognising a need for a broader range of quality oral health products inspired him to start supplying pharmacies and retailers, through the oral care division, Ivohealth. Gary has been in the industry for over 25 years and is a qualified dental technician, and is a natural marketer and entrepreneur. He believes his business must at all times add value to dentistry and to overall oral health. He likes to spend downtime running or in his canoe and likes to relax while gardening. 

Geoff Broadhurst

Chief Financial Officer

Geoff Broadhurst, Ivodent’s chief financial officer, is a Captonian born and bred. He graduated with a B Comm. from UCT, trained with Deloitte, and qualified as a SA Chartered Accountant in 1982. He married a Cape Town girl in 1984 and headed to the UK in 1985. He lived in London for 28 years, working initially for Deloitte then moving into investment banking. He then changed direction and co-founded an IT company and then focussed his skills and knowledge on the charity sector. Geoff returned to Cape Town in 2013 to support his parents and joined Ivodent in 2014, before returning to the UK in 2017 to be able to spend time with his children and grandchildren. Geoff now works from there remotely but spends at least a week a month in Cape Town. Geoff and Janet have two daughters and two grandchildren and when he isn’t spending quality time with them, he enjoys outdoor sports, including running, cycling, skiing and walking.


Stuart Vorster

Marketing and Sales Manager

Ivodent’s sales and marketing manager, Stuart Vorster, has a few international marketing qualifications under his belt and has been with the company since 2015. Previously he directed sales and marketing for leading sunglasses brand and was responsible for introducing the retail concept of quality, casual sunglasses within opticians’ practice.  His aim for Ivodent is to help grow the company by providing top quality products and services and offering further education to the dental industry.  To relax Stuart likes to hit the road on his bike and he competes competitively.  He is also a keen windsurfer and loves to fish when they spend holidays in Knysna.


Dr Stephne Fenwick

Clinical Specialist

Dr. Stephné Fenwick is Ivodent’s clinical specialist. She travels extensively all over SA providing support and training for dentists on clinical issues and also focuses on in-house training and upskilling staff. As a clinical specialist and qualified dentist with postgraduate diplomas in Aesthetics and Orthodontics she is a huge asset to the company. She is a perfectionist and strong, level-headed go-  getter. Where there are bitcoins, bubbles and a game of beach bats, you’ll find Dr Fenwick.


Ian Hockly

Senior Technical Advisor

Ian Hockly is Ivodent’s senior technical advisor and trainer who provides support and problem solving to both clinical, within dentists, and technical working closely with the labs. He also oversees the new Ivodent ICDE Training Centre in Cape Town, Century City. He graduated with a diploma in dental technology in 1976 and has owned three successful laboratories, two in South Africa and one in Massachusetts, USA. He worked at Boston University Dental Health Center in Massachusetts for almost six years. His main professional focus is fixed prosthodontics.  His vast wealth of knowledge has been garnered over the past 40 years at numerous local and international courses and opinion leader workshops.  In his spare time he loves to travel and enjoys experimenting with local cuisine in new places he visits.


Dirna Grobbelaar

Oral Hygienist


Dirna Grobbelaar, Ivohealth’s Oral Care Advisor, qualified as an oral hygienist at the University of Stellenbosch in 1999. She is passionate about oral health and well-being and keeps up to date with patient concerns, technology and trends. Dirna completed her Guided Biofilm Therapy training in 2018 and is accredited by the Swiss Dental Academy. She uses the latest technology at her practice - Intercare in Durbanville, Cape Town - including EMS, an ultrasonic Piezon Scaler and Airflow precision.

As Oral Care Advisor for Ivohealth, Dirna is regularly interviewed and has appeared on television and radio. She also hosts a monthly live chat on Ivohealth’s Facebook page ( answering all kinds of oral health questions. 

As the mother of three children (twin boys and a daughter), Dirna has professional and personal experience of helping children develop good oral care habits.


Werner Swanepoel

Technical Advisor

Werner Swanepoel is a technical advisor for Ivodent - instructing clinicians and technicians on the proper application of Ivoclar Vivadent products. His main role is in Digital Dentistry, CadCam technology installation, demonstration and hands on training. He has a degree in Dental Technology from Technicon Pretoria, 2001 and brings international experience to the mix, having worked and lived in the UK for nine years, where he was involved in managing the Implant department at Walton Dental Arts,  running his own Laboratory. He is a real people person, gregarious and fun-loving, who loves to make people laugh. He enjoys the outdoors - hence the pull of Africa, back to his roots (lucky for Ivodent).  

Thys Viljoen

Technical Advisor

Thys Viljoen joined Ivodent in 2014 as technical advisor for laboratories in the Western Cape. He qualified as a dental technician in 1996 at CPUT.  His 14 years’ experience as a crown and bridge technician in various laboratories, adds huge value to the Ivodent team. In his spare time he loves to hit the wide open spaces and camp and fish!   


Yollanda Shaw

Customer Service Consultant

Yollanda Shaw is the Cape Town Customer Service & Sales Consultant for Ivodent. Born and raised in the Cape, she is an integral member of a dynamic sales team and is an easy-going and fun loving, authentic people’s person. But she does struggle to handle people when they are rude to her – she stands her ground! She loves being outdoors, and is always up for a run or a session at gym.  She treasures time with her family and friends, chilling and watching a good movie. Her moto in life is "love or laugh, be happy and grateful".


Melissa Wessels

Customer Service Consultant

Melissa Wessels has been part of the Ivodent family for 13years, having started with the company in 2005.  She is the Gauteng Customer Service & Sales Consultant and a very good one at that! She loves tackling problems head on, and is always willing to go the extra mile and lend a helping hand. She really enjoys what she does and says each day is different, so it’s always exciting!  Her hobbies are baking and cooking, and she is always keen to try out new recipes.  Books are her other passion and she shares this with her two boys. She says she is a “real Ivodent fossil!”.  We at Ivodent say she is a “huge asset and has helped shape the company to what it is today”. 

Taryn Doovey

Customer Service Consultant

Taryn Doovey is a Customer Service & Sales Consultant for the Pretoria and Namibian region. She joined the Ivodent team in 2010 and brings a bubbly, loud, fun personality to the team – and is often called the ‘office comedian’. She always goes out of her way to assist not only her own clients but also the rest of the team’s too. Taryn is a real go-getter and no problem is too big or too small. She gives her all in everything, all the time, and will not rest until any issue that may arise is sorted. She has built very strong relationships with her clients and they all appreciate her caring and friendly personality.  To relax Taryn enjoys playing competitive Softball which she has been doing since the age of five.  She also loves swimming, dancing and most of all spending time with her family. My Motto in life is Live today as if it’s your last as tomorrow isn’t promised! 

Tracy van Diemen       

Customer Service Consultant

Tracy van Diemen is one of Ivodent’s Customer Service & Sales Consultants and she focuses on the KwaZuluNatal, Eastern Cape and Botswana regions. Born and raised in Cape Town, she has been with the company since 2011.  She has a very friendly and caring personality and goes out of her way to help clients wherever she can, she is loyal and always gives 100% when she works! She clearly loves what she does too! To unwind Tracy likes being outdoors, spending time with family and friends relaxing and socializing. Her motto in life is YOLO – You Only Live Once so make the most of it NOW!


Peter Chiwaya

Logistics specialist

Logistics specialist Peter Chiwaya has worked for Ivodent since 2008. Part of the warehouse team, he is in charge of picking, packaging and dispatch of product. In his spare time he enjoys playing social football.

Tesley Abrahams

Customer Service (Retail)

Tesley has been part of the Ivodent family for over seven years. Her key responsibilities are to receive and process orders from retail stores all across South Africa! She’s a team player and very goal orientated. She prides herself on always working hard to ensure she deals with her clients in an effective, efficient and professional manner. Her passions are outdoor running, hiking and swimming; and her motto is: “The way I treat myself sets the standard for others”.

Gcobani Mabhengu

Logistics Assistant

Gcobani has been part of the Ivodent team since 2017 as warehouse logistics assistant. His key responsibilities are to ensure the correct and timeous delivery of all product leaving the warehouse. Out of hours he enjoys soccer, both as spectator and player.

Masakhe Nconywa

Stock Assistant

Masakhe has been warehouse stock assistant at Ivodent since early 2018 and assists in the picking, packaging and dispatch of all consignments. In his spare time he plays soccer and cricket and enjoys listening to the radio to relax. His motto is: “If you can, I can.”


Henry Chiwaya 


Henry is an important cog in the Ivodent wheel. He joined Ivodent in 2001 as warehouse manager and in 2016 became Merchandiser and Sales Representative. He is responsible for all in-store merchandising in retail stores across the Western Province. When not at work he enjoys body building and physical training.  He lives by the motto “Do not let the shadows of yesterday spoil the sunshine of tomorrow”


Estelle Obherholze

Sales Representative

Estelle Oberholzer boasts more than 10 years’ experience with Ivodent selling Ivoclar Vivadent products to both dentists and laboratories. She believes that offering the best added value service and top quality products is the cornerstone for a successful business. She is energetic, fun loving and a real party-starter but also enjoys relaxing with friends and family and a good glass of wine at the fireside – just “taking the moment in”. In her spare time she loves to be outdoors and when she can she likes to travel in and around South Africa. 

Louis Hidalgo

Sales Representative

Louis Hidalgo is a sales representative for Ivodent and has been with the company for the past 12 years. His beat is dentists and laboratories in the Gauteng region. He is well skilled at dealing with people and goes above and beyond, to give them the best possible service.  In his spare time he enjoys reading, listening to music, stamp collecting and power walking.

Madelein Jansen

Sales Representative

Madelein Jansen is Jozi born and raised, but since arriving in the Western Cape 13 years ago, calls Cape Town her home.  She started with Ivodent in 2007 and boasts over 20 years in the industry. She has diplomas in the Healthcare Industry, Anatomy, Pathology, Physiology, all of the Body Systems and General Pharmacology, but the focus on dentistry, as Ivodent’s dental representative in the Cape region, remains her true passion. 

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