Gary Hockly

CEO Ivodent and Ivohealth

Dental technician, Gary Hockly, our founder and CEO, started Ivodent in 1998, supplying specialist products to the dental industry. Recognising a need for a broader range of quality oral health products inspired him to start supplying pharmacies and retailers, through the oral care division, Ivohealth. Gary has been in the industry for over 25 years and is a qualified dental technician, and is a natural marketer and entrepreneur. He believes his business must at all times add value to dentistry and to overall oral health. He likes to spend downtime running or in his canoe and likes to relax while gardening. 

Geoff Broadhurst

Chief Financial Officer

Geoff Broadhurst, Ivodent’s chief financial officer, is a Captonian born and bred. He graduated with a B Comm. from UCT, trained with Deloitte, and qualified as a SA Chartered Accountant in 1982. He married a Cape Town girl in 1984 and headed to the UK in 1985. He lived in London for 28 years, working initially for Deloitte then moving into investment banking. He then changed direction and co-founded an IT company and then focussed his skills and knowledge on the charity sector. Geoff returned to Cape Town in 2013 to support his parents and joined Ivodent in 2014, before returning to the UK in 2017 to be able to spend time with his children and grandchildren. Geoff now works from there remotely but spends at least a week a month in Cape Town. Geoff and Janet have two daughters and two grandchildren and when he isn’t spending quality time with them, he enjoys outdoor sports, including running, cycling, skiing and walking.


Dr Stephne Fenwick

Clinical Specialist

Dr. Stephné Fenwick is Ivodent’s clinical specialist. She travels extensively all over SA providing support and training for dentists on clinical issues and also focuses on in-house training and upskilling staff. As a clinical specialist and qualified dentist with postgraduate diplomas in Aesthetics and Orthodontics she is a huge asset to the company. She is a perfectionist and strong, level-headed go-  getter. Where there are bitcoins, bubbles and a game of beach bats, you’ll find Dr Fenwick.

Carlene Cross 

Finance and HR Manager

Carlene started working at Ivodent in December 2014. She started out assisting in the finance department and quickly worked her way up to Finance Manager and now also wears the company’s HR cap. Her diligence, commitment and attention to detail are her key strengths. She is a member of the Spartan Harriers Running club and since starting running in Sept 2017, has not looked back. She is very active within the Catholic Women’s League, helping in their numerous fundraising efforts. Her obvious flare for finance also benefits her as a key member of her church Fundraising Committee. Her life motto is “Family forever. For always! No matter what!”  


Dirna Grobbelaar

Oral Hygienist


Dirna Grobbelaar, Ivohealth’s Oral Care Advisor, qualified as an oral hygienist at the University of Stellenbosch in 1999. She is passionate about oral health and well-being and keeps up to date with patient concerns, technology and trends. Dirna completed her Guided Biofilm Therapy training in 2018 and is accredited by the Swiss Dental Academy. She uses the latest technology at her practice - Intercare in Durbanville, Cape Town - including EMS, an ultrasonic Piezon Scaler and Airflow precision.

As Oral Care Advisor for Ivohealth, Dirna is regularly interviewed and has appeared on television and radio. She also hosts a monthly live chat on Ivohealth’s Facebook page (www.facebook.com/ivohealth) answering all kinds of oral health questions. 

As the mother of three children (twin boys and a daughter), Dirna has professional and personal experience of helping children develop good oral care habits.


Ian Hockly

Senior Technical Advisor

Ian Hockly is Ivodent’s senior technical advisor and trainer who provides support and problem solving to both clinical, within dentists, and technical working closely with the labs. He also oversees the new Ivodent ICDE Training Centre in Cape Town, Century City. He graduated with a diploma in dental technology in 1976 and has owned three successful laboratories, two in South Africa and one in Massachusetts, USA. He worked at Boston University Dental Health Center in Massachusetts for almost six years. His main professional focus is fixed prosthodontics.  His vast wealth of knowledge has been garnered over the past 40 years at numerous local and international courses and opinion leader workshops.  In his spare time he loves to travel and enjoys experimenting with local cuisine in new places he visits.


Werner Swanepoel

Technical Advisor

Werner Swanepoel is a technical advisor for Ivodent - instructing clinicians and technicians on the proper application of Ivoclar Vivadent products. His main role is in Digital Dentistry, CadCam technology installation, demonstration and hands on training. He has a degree in Dental Technology from Technicon Pretoria, 2001 and brings international experience to the mix, having worked and lived in the UK for nine years, where he was involved in managing the Implant department at Walton Dental Arts,  running his own Laboratory. He is a real people person, gregarious and fun-loving, who loves to make people laugh. He enjoys the outdoors - hence the pull of Africa, back to his roots (lucky for Ivodent).  

Thys Viljoen

Technical Advisor

Thys Viljoen joined Ivodent in 2014 as technical advisor for laboratories in the Western Cape. He qualified as a dental technician in 1996 at CPUT.  His 14 years’ experience as a crown and bridge technician in various laboratories, adds huge value to the Ivodent team. In his spare time he loves to hit the wide open spaces and camp and fish!   

Estelle Obherholze

Sales Representative

Estelle Oberholzer boasts more than 10 years’ experience with Ivodent selling Ivoclar Vivadent products to both dentists and laboratories. She believes that offering the best added value service and top quality products is the cornerstone for a successful business. She is energetic, fun loving and a real party-starter but also enjoys relaxing with friends and family and a good glass of wine at the fireside – just “taking the moment in”. In her spare time she loves to be outdoors and when she can she likes to travel in and around South Africa. 

Madelein Jansen

Sales Representative

Madelein Jansen is Jozi born and raised, but since arriving in the Western Cape 13 years ago, calls Cape Town her home.  She started with Ivodent in 2007 and boasts over 20 years in the industry. She has diplomas in the Healthcare Industry, Anatomy, Pathology, Physiology, all of the Body Systems and General Pharmacology, but the focus on dentistry, as Ivodent’s dental representative in the Cape region, remains her true passion. 

Louis Hidalgo

Sales Representative

Louis Hidalgo is a sales representative for Ivodent and has been with the company for the past 12 years. His beat is dentists and laboratories in the Gauteng region. He is well skilled at dealing with people and goes above and beyond, to give them the best possible service.  In his spare time he enjoys reading, listening to music, stamp collecting and power walking.

Esda Scheepers  

Clinical and oral care sales

Esda brings 12 years of experience as an Oral Hygienist to Team Ivodent.  She works in the Gauteng region as an oral care and clinical advisor and representative. She is a qualified SwissDental Academy trainer. 

Charmaine Pienaar 

Sales representative 

Charmaine joined Ivodent in October 2018, bringing 19 years’ experience in the Dental industry to the table. She loves being a trusted resource for her customers and really enjoys sharing in their successes. She feels she adds value by creating sustainable partnerships between Ivodent and customers.  Her optimism and willingness to help and support anyone facing on-the-job challenges (customer or colleague), is a huge asset to the company. Behaving with uncompromised integrity has always been the cornerstone of her work ethic and this underpins her passion for people.  When not working, she loves to scuba dive and watch rugby (she is a staunch Sharks supporter) and also enjoys live music shows.

Her motto: Life is 10% what happens to us and 90% how we react to it.

Pamela Mhlongo 

Oral care and clinical general field sales         

Pamela Mhlongo has been working for Ivodent since April 2014.  She started out in sales merchandising and quickly grew to become a full time oral healthcare rep consultant for the whole Johannesburg region. Now her focus is more within the rural areas – which she finds hugely exciting!  She is fun loving and a real ‘go-getter’! She is also a new mom and a provincial netball player from Nelspruit… who grew up believing that the power of success is in your ability to see the conqueror within you.

Stephanie Burgess

Representative & product champion

Stephanie joined Ivodent in September 2015 and has been in the dental industry since 2007.  She is Gauteng based and oversees clinical, lab and oral care and is a specialist brand champion for EMS and Digital, controlling equipment sales & maintenance. She loves working for Ivodent as they have such a large product offering that all links and works together seemlessly. Working with people and selling products that improve and make someone’s life easier, is what she loves most about her job.  She is a brilliant team player but also works well on her own and is able to adjust to any situation – either taking control or standing back when needed.

She is extremely loyal and her kind and caring nature makes her a huge asset to Ivodent.  Her two young kids keep her busy when she is not at work and her favourite pastime on her ‘off’ time, is being outdoors with her family.

Her life motto is “Dream as if you will live forever; live as if you will die today.”

Rika Olivier

Oral care and clinical general field sales

Rika, a professional sales representative, has been with Ivodent for three years and is one of the group’s top performers covering the Eastern Cape and part of the Western Cape Karoo area. She handles oral health retail as well as clinical (dentistry) and technical (labs).   The real deal people-person, she loves her job and really believes in and enjoys selling the full Ivodent range of products – confident that their quality is top class! Jeffrey’s Bay is her home and before she worked for Ivodent she was a dental assistant for Jeffrey’s Bay Dental Studio. Rika used to be an avid golfer but struggles to find time for it with her work schedule. The spare time she has is normally spent outdoors hiking and walking.

Melissa Chetty 

Sales Representative

Melissa is the new dental sales representative for the KZN region. She is responsible for marketing Ivoclar Vivadent products to dentists, laboratories, oral hygienists and therapists. She has completed her Degree in Dental Technology at the Durban University of Technology and is recently a certified Medical Sales Representative.

She's very goal orientated and career driven, she really enjoys being a part of the Ivodent team as this was her dream job. Her experience and knowledge makes her a valued team member.


Yollanda Shaw

Customer Service Consultant

Yollanda Shaw is the Cape Town Customer Service & Sales Consultant for Ivodent. Born and raised in the Cape, she is an integral member of a dynamic sales team and is an easy-going and fun loving, authentic people’s person. But she does struggle to handle people when they are rude to her – she stands her ground! She loves being outdoors, and is always up for a run or a session at gym.  She treasures time with her family and friends, chilling and watching a good movie. Her moto in life is "love or laugh, be happy and grateful".


Melissa Wessels

Customer Service Consultant

Melissa Wessels has been part of the Ivodent family for 13years, having started with the company in 2005.  She is the Gauteng Customer Service & Sales Consultant and a very good one at that! She loves tackling problems head on, and is always willing to go the extra mile and lend a helping hand. She really enjoys what she does and says each day is different, so it’s always exciting!  Her hobbies are baking and cooking, and she is always keen to try out new recipes.  Books are her other passion and she shares this with her two boys. She says she is a “real Ivodent fossil!”.  We at Ivodent say she is a “huge asset and has helped shape the company to what it is today”. 

Taryn Doovey

Customer Service Consultant

Taryn Doovey is a Customer Service & Sales Consultant for the Pretoria and Namibian region. She joined the Ivodent team in 2010 and brings a bubbly, loud, fun personality to the team – and is often called the ‘office comedian’. She always goes out of her way to assist not only her own clients but also the rest of the team’s too. Taryn is a real go-getter and no problem is too big or too small. She gives her all in everything, all the time, and will not rest until any issue that may arise is sorted. She has built very strong relationships with her clients and they all appreciate her caring and friendly personality.  To relax Taryn enjoys playing competitive Softball which she has been doing since the age of five.  She also loves swimming, dancing and most of all spending time with her family. My Motto in life is Live today as if it’s your last as tomorrow isn’t promised! 

Tracy van Diemen       

Customer Service Consultant

Tracy van Diemen is one of Ivodent’s Customer Service & Sales Consultants and she focuses on the KwaZuluNatal, Eastern Cape and Botswana regions. Born and raised in Cape Town, she has been with the company since 2011.  She has a very friendly and caring personality and goes out of her way to help clients wherever she can, she is loyal and always gives 100% when she works! She clearly loves what she does too! To unwind Tracy likes being outdoors, spending time with family and friends relaxing and socializing. Her motto in life is YOLO – You Only Live Once so make the most of it NOW!


Tesley Abrahams

Customer service (Retail)

Tesley has been part of the Ivodent family for over seven years. Her key responsibilities are to receive and process orders from retail stores all across South Africa! She’s a team player and very goal orientated. She prides herself on always working hard to ensure she deals with her clients in an effective, efficient and professional manner. Her passions are outdoor running, hiking and swimming; and her motto is: “The way I treat myself sets the standard for others”.

Natalie Oliver

Marketing assistant

Natalie joined Ivodent in 2017 as PA to the CEO and marketing assistant. For her, every day for her is different. She loves organizing the Expos and learning about all the brands. She works hard at putting product news and promotions out to the trade and the team on the ground. She is a team player and always willing to go the extra mile for anyone, anytime! Honesty and reliability are her key strengths. In her free time she likes to spend every moment with her family. Her motto is “You only have one name, respect it and keep it flying high.”

Stefanie de Villiers

Digital marketing and brand assistant oral care

Stefanie joined Ivodent early 2018 as digital marketing assistant, shortly after completing a post grad programme through UCT in digital marketing. In 2019 she took a few Ivohealth oral care brands under her belt and has thus been able to use her qualifications from a Bachelor of Business Administration (BBA) in Marketing Management at IMM in Stellenbosch. She has dived into the challenge with great gusto and has quickly become a valuable asset to the marketing team. She loves the experience of looking after a small brand and helping to make an impact and direct the processes and strategy, learning from her team and furthering her knowledge and confidence in brand management. When not hard at work she loves to be outdoors ‘soaking up nature’ and in her free time she’s normally doing something active, or chilling with friends and family and practicing new songs for events she performs with her sisters.

Patty Barthies

Warehouse manager

Patty joined Ivodent in January 2010 working as a Customer Service Consultant.  In 2016 she moved to managing the warehouse – that hugely important task of ensuring that all the orders for Ivodent’s customers are dispatched on time!  Her temperament is perfect for the job; she is calm under pressure and her caring nature an asset. She gets along with everyone! She is always willing to go the extra mile for clients and colleagues, and is solution driven – she loves the challenge of solving a problem. To relax she enjoys cooking and spending time with her family! The words she lives by are “treat others the way you want to be treated”.

Bernadine Julius 

Stock Manager

Bernadine is an integral part of the Team having worked for Ivodent for over 10years. She has grown in her position hugely from stock assistant to stock manager in charge of all stock and related issues.  She works quietly and consistently and has a high focused attention to detail while being incredibly efficient at the same time!  She hails from Namibia and still has family there, who she loves to visit as often as she can. In her spare time she likes to spend time with her close friends and she loves cooking and exploring new restaurants in and around Cape Town!

Jonathan Zinga

Stock assistant

Jonathan has been part of the stock control team at Ivodent since 2012. As stock assistant his job entails receiving and packing, right through to dispatch. He’s willing to do any task asked of him, so at Ivodent he thrives, where no day is ever the same and flexibility is key.  He loves working as a team and strives every day to do his best for the company.  To relax, he loves watching and playing football and basketball and recently developed an interest in golf. His motto is ‘Not all closed doors are locked doors.”

Peter Chiwaya

Logistics specialist

Logistics specialist Peter Chiwaya has worked for Ivodent since 2008. Part of the warehouse team, he is in charge of picking, packaging and dispatch of product. In his spare time he enjoys playing social football.

Gcobani Mabhengu

Logistics assistant

Gcobani has been part of the Ivodent team since 2017 as warehouse logistics assistant. His key responsibilities are to ensure the correct and timeous delivery of all product leaving the warehouse. Out of hours he enjoys soccer, both as spectator and player.

Masakhe Nconywa

Stock assistant

Masakhe has been warehouse stock assistant at Ivodent since early 2018 and assists in the picking, packaging and dispatch of all consignments. In his spare time he plays soccer and cricket and enjoys listening to the radio to relax. His motto is: “If you can, I can.”


Danny Daniels

RTT in-house dispatch co-ordinator

Danny has been part of the Ivodent family for the past five years (started in 2015).  He thrives with new challenges, which he says he faces every day and loves working with the team to help solve any issues and improve systems constantly.  To relax he likes to explore the beautiful Table Mountain and its surroundings.  His life motto is to never give up and always except a challenge.

Henry Chiwaya 


Henry is an important cog in the Ivodent wheel. He joined Ivodent in 2001 as warehouse manager and in 2016 became Merchandiser and Sales Representative. He is responsible for all in-store merchandising in retail stores across the Western Province. When not at work he enjoys body building and physical training.  He lives by the motto “Do not let the shadows of yesterday spoil the sunshine of tomorrow”


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